Getting to "yes" in a world of "no"…


For a while I’ve been putting together my “Startup Handbook”, a realistic and practical guide to funding startups in the UK. In it, I introduce the idea of Minimum Buyable Product: whereas a ‘Minimum Viable Product’ has come to mean a stripped-down late prototype you hope you can get away with selling, a Minimum Buyable Product is instead an alternative (typically much smaller) way of building into your target market. Basically, it’s a small ‘stepping-stone’ product you use to get your company self-sustaining, so that you can internally fund your real world-beater without needing external funding.

Anyway, here’s a link to the first release, please let me know what you think!

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