What is entrepreneurialism?

For me, entepreneurialism is simply about…

• using intelligence, cunning, and sociality
• to convert opportunity, agility and (limited) capital
• into action, profit, and (sustainable) growth.

i.e. using different kinds of knowledge…

‘Intelligence‘ = technical brains, forward reasoning, deductive logic
‘Cunning‘ = sales, reverse reasoning, inductive logic
‘Sociality‘ = social brains, PR, outreach, persuasion

…to make the most of internal and external resources…

‘Opportunity‘ = imbalances in external markets, systemic distortions, inconsistent behaviour, arbitrage
‘Agility‘ = moving fast, prototyping, iterating, listening to customers, rolling with the punches
‘Capital‘ = cash, resources, time, goodwill, support

…such that your enterprise finds a growing place for itself in the world through action…

‘Action‘ = actually doing something or building something, rather than just preparing endless slideshows
‘Profit‘ = selling products or services for more than their amortized cost (and the earlier the better)
‘Growth‘ = finding ways of competing and winning in more and more market segments

So… which bit of the above don’t you yet do?

Advertisement